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Public art exhibition took place in front of L’Oréal offices at 10 Hudson Yards.
November 4, 2021
By: Melissa Meisel
Big news in NYC at L’Oréal Paris headquarters! On Wednesday, Oct. 27, L’Oréal Paris and partner Hollaback! hosted a public art exhibition in front of its offices at 10 Hudson Yards. The event raised awareness for their brand equity initiative, Stand Up Against Street Harassment, which encourages consumers to get trained on the bystander intervention tools so they can safely intervene when they experience or are witness too harassment, said the company. L’Oréal Paris and Hollaback! also teamed up with with Chalk Back, a global initiative that combats gender-based street harassment, to bring stories of harassment to life on the sidewalk – creating a powerful message of change for passersby on the busy New York City streets. L’Oréal Paris executives also attended.
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